STORIES MAKE US FEEL

“Save the Darfur Puppy”
Which Stories Get Our Attention

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Save the Darfur Puppy

Finally, we’re beginning to understand what it would take to galvanize President Bush, other leaders and the American public to respond to the genocide in Sudan: a suffering puppy with big eyes and floppy ears. That’s the implication of a series of studies by psychologists trying to understand why people – good, conscientious people – aren’t moved by genocide or famines.


 

Why Sharing Stories
Brings People Together

 

Our brains sync up when we tell stories.

Source: Why Sharing Stories Brings People Together | Psychology Today


 

A Scientist Explains
the Future of StoryTelling

 


 

 Why Businesses Should
Care about Stories

Studying the neuroscience of compelling communication.

Source: Why Your Brain Loves Good Storytelling

 


What This Cancer Patient
Wants You to Know Feel