“Save the Darfur Puppy”
Which Stories Get Our Attention


Save the Darfur Puppy

Finally, we’re beginning to understand what it would take to galvanize President Bush, other leaders and the American public to respond to the genocide in Sudan: a suffering puppy with big eyes and floppy ears. That’s the implication of a series of studies by psychologists trying to understand why people – good, conscientious people – aren’t moved by genocide or famines.


Why Sharing Stories
Brings People Together


Our brains sync up when we tell stories.

Source: Why Sharing Stories Brings People Together | Psychology Today


A Scientist Explains
the Future of StoryTelling



 Why Businesses Should
Care about Stories

Studying the neuroscience of compelling communication.

Source: Why Your Brain Loves Good Storytelling


What This Cancer Patient
Wants You to Know Feel